Battle-Ready Brand Recognition Campaign | Industrial Bypass Pumps

Creative concept design through campaign management to engage with existing and potential customers during and after CONEXPO-CONAGG 2020 – North America’s Largest Construction Tradeshow. “Battle-Ready” content to convey the strength and versatility of pumping products were distributed pre-show, during and post-show in press communication, print ads, digital banner ads, eblasts, press kits, wrap-up video, event splash website and via social media channels. Concept design was developed by Brett Climan and was carried through by graffiti artist Jonathan Olaya who was hired by Brett to paint the concept on a pump as an “attention-grabber” at the show. Post-show, this pump was put into the field in Puerto Rico to help pump flood waters during Hurricane Season 2020. Video composition and videography also created by Brett Climan.



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